In Jan 2008, JO decided to produce all the XO 7 Premium Flavors 6 oz Energy Shots.
"Made in the USA" , "OU" KOSHER Certified" , 24 Months shelf Life.
XO2 ORIGINAL - XO-2 SUGAR FREE - XO+ VANILLA,
XO3 CITRUS - XO4 PEACH- XO-5 BERRY- XO6 GRAPE
XO 6oz Energy Shots are unique in their composition and effects and each XO variation distinguish them self primarily by their contents, Taste, Aroma, they provide the body with
important Vitamins B & C and are Best Consumed at Room Temperature giving consumers choices of drier, sweeter, more aromatic blends and are geared more for quality rather than a quick caffeine rush, Unlike most energy drinks.
Despite the youthful appeal of XO 6oz Energy Shots, the Company is marketing all the XO Brands to an older 18-65-year-old demographic to emphasize responsible consumption of its beverages.
AUG 31, 2007
Unfair Trades Practices by some Big US Energy Drinks players !!
July 2006 we gave few free XO mixed cases of 7 flavors Shots to few small retail stores in New York City to receive some consumers feedback. After Two days, we were asked by these stores owners to take back our XO products with their apology that; they can't keep our XO Drinks in their stores shelves nor in their stores. We asked for the reason and we were told that few drinks Distributors Reps demanded them to remove our XO drinks immediately from the shelves.
We could not believe that these kind of behaviors could happen in the US, let alone NYC.
We assumed it was few isolated incidents without paying so much importance to it.
But, in Aug 30,2007, again we have experienced the same type of unfair business tactics when we received few emails from our Main Distributors who handle Illinois, Wisconsin and Minnesota; They confirmed that some of their customers Big stores Managers were forced by the Two BIG players representatives of the carbonated energy cans drinks to remove all our XO Energy Shots from these stores Shelves and totally to be removed from their Stores and requesting our Distributor to take back all the XO Drinks already paid by the stores!!
We are confident that our XO 7 Premium Flavors 6oz Shots are superior in Aroma and Taste
then many other existing big & small energy drinks served in cans or energy shots.
XO will definitely keep fighting these unfair tactics and threats. XO does not deserve to be banned from the Stores by ANY of these Giant Beverages players as if we are dealing with Mafia Style!!
Below partial text was sent by our Illinois Distributor .
The problem is the big boys come in and strong arm us out of prime spots--or out of the store completely. It's an uphill battle. The stores are happy to carry the XO products and they like it
then; (brand name) and (brand name) Reps comes in and we get a phone call saying take it out.
The sales help we've hired has turned out to be totally useless---worse than useless honestly.
